bull888 Privacy Policy

1. Data Controller

bull888 ("we," "us," "our") operates the online gaming platform accessible at bull888.co and is the data controller responsible for the personal information collected through the Platform. For all data-related enquiries, Members and visitors may contact bull888 using the details provided in Section 13 of this Policy.

2. Information We Collect

bull888 collects personal data in several ways, including directly from you during registration and platform use, automatically through technical systems, and — in limited circumstances — from third-party sources. The categories of personal data we collect include:

2.1 Registration & Account Data

• Full name, date of birth, and nationality;
• Email address and mobile phone number (Malaysian mobile numbers);
• Residential address (including city — e.g., Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya);
• Username and encrypted password;
• Identity verification documents (e.g., MyKad, passport) submitted during KYC verification.

2.2 Financial & Transaction Data

• Deposit and withdrawal transaction records in MYR;
• Payment method details (e.g., Touch n Go eWallet account identifier, Maybank account reference, FPX transaction IDs, Boost wallet reference);
• Wagering history, bet amounts, game session data, and bonus redemption records.

2.3 Technical & Usage Data

• IP address, device type, operating system, and browser type;
• Pages visited on bull888.co, session duration, click-through patterns, and referral source;
• Cookies and similar tracking technologies as described in Section 5.

2.4 Communications Data

• Records of correspondence with bull888 Customer Support, including live chat transcripts, email exchanges, and submitted complaint records.

3. How We Use Your Data

bull888 uses personal data for the following purposes:

• Account Management: To create, maintain, verify, and administer your bull888 Account, including identity verification required for MYR withdrawals;
• Service Delivery: To provide Gaming Services, process deposits and withdrawals, calculate and award bonuses, and display personalised game recommendations;
• Security & Fraud Prevention: To detect, investigate, and prevent fraudulent activity, money laundering, and breaches of our Terms & Conditions;
• Legal & Regulatory Compliance: To meet obligations under applicable law, including anti-money laundering (AML) and Know Your Customer (KYC) requirements;
• Responsible Gaming: To identify and support Members who may be experiencing problem gambling, administer self-exclusion requests, and enforce age restriction policies (21+ only);
• Customer Support: To respond to enquiries, process complaints, and resolve disputes in a timely manner;
• Platform Improvement: To analyse usage patterns and improve the features, performance, and user experience of bull888.co;
• Marketing Communications: To send you promotional offers and updates related to bull888 — only where you have provided consent or where a legitimate interest applies. You may opt out at any time.

4. Legal Basis for Processing

bull888 processes personal data on the following legal bases:

• Contractual Necessity: Processing required to provide Gaming Services and manage your Account under the bull888 Terms & Conditions;
• Legal Obligation: Processing required to comply with AML, KYC, and other applicable regulatory requirements;
• Legitimate Interests: Processing for fraud detection, platform security, and service improvement, where these interests are not overridden by your rights;
• Consent: Processing for direct marketing communications, where you have explicitly opted in. Consent may be withdrawn at any time without affecting prior processing.

5. Cookies & Tracking Technologies

5.1  bull888.co uses cookies and similar technologies (including local storage and session tokens) to operate the Platform, maintain login sessions, remember your preferences, and analyse site performance. Cookies do not contain your password or payment details.

5.2  Categories of cookies used on bull888.co include:

• Strictly Necessary Cookies: Required for the Platform to function, including session authentication. These cannot be disabled.
• Functional Cookies: Remember your language preferences, display settings, and notification choices.
• Analytics Cookies: Collect aggregated, anonymised data about how visitors use bull888.co to help us improve the site.

5.3  You may manage non-essential cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of bull888.co.

6. Data Sharing & Disclosure

bull888 does not sell, rent, or trade your personal data to third parties for their own marketing purposes. We share personal data only in the following limited circumstances:

• Payment Processors: Your payment transaction details are shared with licensed payment service providers (including FPX operators, Touch n Go eWallet, and Boost) solely to process your MYR deposits and withdrawals;
• Game Providers: Game session data may be shared with third-party game studios (e.g., JILI, PG Soft, Pragmatic Play) to the extent necessary to deliver game functionality and verify outcomes;
• Regulatory & Law Enforcement Authorities: Where required by law, court order, or regulatory directive, bull888 will disclose personal data to the relevant authorities;
• Service Providers: Technical, customer support, and analytics service providers engaged by bull888 under contractual data processing agreements that prohibit secondary use;
• Business Transfers: In the event of a merger, acquisition, or asset sale involving bull888, personal data may be transferred to the successor entity, subject to equivalent privacy protections.

7. Data Retention

bull888 retains personal data for as long as is necessary to fulfil the purposes described in this Policy, including for the period during which your Account is active and for a reasonable period thereafter. Specific retention periods include:

• Account and identity data: Retained for the duration of account membership and for a minimum of 5 years after account closure, to meet AML and legal compliance obligations;
• Transaction records: Retained for a minimum of 7 years from the date of each transaction in accordance with applicable financial record-keeping requirements;
• Customer support communications: Retained for 3 years from the date of last correspondence;
• Marketing consent records: Retained for the duration of consent and for 2 years following withdrawal of consent.

Where data is no longer required for any lawful purpose, bull888 will securely delete or anonymise it.

8. Data Security

bull888 implements technical and organisational security measures appropriate to the risk associated with processing your personal data. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and bull888.co;
• Encrypted storage of passwords using industry-standard hashing algorithms — bull888 staff cannot view your plaintext password;
• Access controls limiting staff access to personal data to those with a legitimate operational need;
• Regular security assessments and penetration testing of the bull888 platform;
• Optional Two-Factor Authentication (2FA) for all Members to protect Account access.

Despite these measures, no online platform can guarantee absolute security. In the event of a data breach that poses a risk to your rights, bull888 will notify affected Members and relevant authorities in accordance with applicable requirements.

9. Your Privacy Rights

As a bull888 Member or user of bull888.co, you have the following rights with respect to your personal data, subject to applicable law:

• Right of Access: You may request a copy of the personal data bull888 holds about you;
• Right to Rectification: You may request correction of inaccurate or incomplete personal data;
• Right to Erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to legal retention obligations;
• Right to Restrict Processing: You may request that bull888 limit processing of your data in certain circumstances;
• Right to Data Portability: You may request your personal data in a structured, machine-readable format;
• Right to Object: You may object to processing of your personal data for direct marketing purposes at any time;
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact bull888 Customer Support. Requests will be acknowledged within 5 business days and fulfilled within 30 days where technically feasible.

10. Children's Privacy

bull888 does not knowingly collect personal data from individuals under the age of 21. The Platform is strictly restricted to adults. If bull888 discovers that personal data has been collected from a person under 21, the Account will be closed immediately and associated data deleted. If you believe a person under 21 has registered on bull888, please contact us immediately at [email protected].

11. International Data Transfers

Personal data collected by bull888 may be processed by infrastructure or service providers located outside Malaysia. Where such transfers occur, bull888 ensures that appropriate safeguards are in place — including contractual data processing agreements — to protect your personal data to a standard equivalent to that described in this Policy.

12. Updates to This Policy

bull888 may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or platform features. Material updates will be communicated to registered Members via email and/or a prominent notice on bull888.co. The "Last Updated" date at the top of this page reflects the most recent revision. Continued use of the Platform following publication of an updated Policy constitutes acceptance of the revised terms.

13. Contact Us

For all privacy-related enquiries, data subject requests, or concerns about how bull888 handles your personal data, please contact us:

• Email: [email protected]
• Support Hours: 8AM – 12AM MYT, seven days a week
• Platform: bull888.co

bull888 aims to respond to all privacy enquiries within 5 business days. For formal data subject access requests, please include your registered email address and a description of the data you wish to access or action you wish to take.